The River 50/50 - a new wave of hope in Leeds & Grenville

Tanya Noyes • April 17, 2025

Introducing The River 50/50

FOR IMMEDIATE RELEASE

The River 50/50: A New Wave of Hope in Leeds & Grenville


April 17, 2025 – United Way Leeds & Grenville, in partnership with Homelife/DLK, is proud to announce the official launch of The River 50/50—a dynamic new fundraiser designed to bring the community together and raise vital funds for local charities across L&G. Kicking off sales on April 24, 2025, at the Prescott Trade Show (Homelife booth). The grand prize-winning ticket will be drawn live on stage during the 1000 Islands Regatta, just before the headlining "Shania Twin" concert on Saturday, June 28th at 9:00 PM. Proceeds from The River 50/50 will go directly to United Way-funded programs supporting local individuals, families and supporting agencies in Leeds & Grenville. Every ticket sold helps strengthen our region.


“This fundraiser is truly about community,” says Hailie Jack, Executive Director of UWLG. “From small towns to big hearts, the River 50/50 is a celebration of what we can do when we come together for a cause bigger than ourselves.”


Get Involved:

• Buy Your Tickets Online: Scan the QR code on posters at participating businesses or visit our website at www.theriver5050.ca and/or our Facebook event page “The River 50/50”.

• Visit Our Pop-Up Ticket Booths: Live ticket sales will happen across the region at businesses like Home Hardware, Canadian Tire, Food Basics, The Butcher Shop, and more!

• Media, Community and Partner “The River 50/50 Launch” April 22nd at 9AM at Homelife DLK Brockville office.


“Homelife/DLK is proud and honored to partner with the United Way Leeds & Grenville for this fantastic fundraiser.” says Jeff Liston, Broker with Homelife DLK. “Supporting our local community is an integral part of our Mission Statement here at Homelife, we always strive to serve and support the community that serves and supports us as a local business. The Homelife Family are looking forward to making this a successful and fun campaign. Join us as we ride the wave of generosity and make 2025 the Year of HOPE. Together, we can create lasting impact—and maybe even make one lucky winner’s year!” Shares Co-Owner, Angie Steele. 

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